Jana Oliver and I as the Social Media Muses are teaching a class for the Passionate Ink chapter of RWA about Social Media for authors who write more steamy romances. For many writers regardless of the heat level of their intimate scenes, keeping their identity hid from the day job, relatives, or friends can be a challenge on Facebook. A similar situation arises when you are a marketer managing a page for a client, your name doesn't need to be associated with the page - you just need access to do your work. The requirement to have a Facebook account (personal profile) combined with their terms of service (TOS) regarding real name usage and only having one profile account, can make staying under wraps while not breaking TOS considerably more difficult. Fear not - the muses have a few tips for keeping your identity hidden!
The keys to staying hidden on Facebook are in the page settings that you use. The first one I want to look at is under 'Featured' because it is the most important. You do not have to list a Page Owner - and if you want to stay under wraps or you are managing a page for a brand or client, making sure that there is not a featured page owner listed is one of the keys to not having people discover that you 'own' the page. If nothing is listed here, you don't need to worry, just keep it that way.
It is easy when you are posting to forget to check who you are posting as on a page. There are two ways you can manage who is posting - one in settings and one on the post itself.
I prefer the settings mechanic because it takes care of every post created on the page. It's the set-it-and-forget-it button. Once you are on your page's settings look at the Post Attribution section and make sure the top "Post as Page Name" is checked. I'm currently consulting for a new author, Chandler Steele, who is gearing up to launch her first book. I made sure to check this setting so that when I'm on her page I'm posting as Chandler Steele and not Tyra Burton.
The second place you can check and change who you are posting as is on the posting interface. When you are creating a post, you can look in the upper-right hand corner and check to see who is shown as creating the post. One easy visual way to check this quickly is to see if the photo next to the tiny drop down arrow matches the page profile photo. If it does, you are good to go.
For those of you out there with what could be considered adult content or content only appropriate for 18 and up, you may want to check your general settings. The "Age Restrictions" setting restricts your page to only being shown to those age 18 and older. If you are writing hotter romance or erotica, you may want to flip this switch.
On the other side of the coin, if you are managing a page targeted toward a younger demographic or a group where 'colorful language' would not be appropriate, the "Profanity Filter" allows you to block profanity from being used on your page including in post comments and on fan posts to the page. This can also be useful for authors who do not wish to have profanity posted on their page regardless of the heat level they write. One caveat, Facebook uses the most commonly reported offensive words and phrases to determine what they block.
At the end of the day, I always say - check twice, post once for no regrets! Good luck staying under wraps!
A senior lecturer of marketing at Kennesaw State University, Tyra is a gamer-girl, gadget geek at heart.